A cross-cultural analysis of intellectual asset protection in SMEs: the effect of environmental scanning

Céline Bérard () and Hélène Delerue
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Céline Bérard: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Hélène Delerue: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Purpose – This paper aims to examine the effect of national culture on the capacity of small and medium-sized biotechnology enterprises to protect their intellectual assets by analysing the mediator role of environmental scanning behaviour. The extent to which environmental scanning behaviour helps firms protect their intellectual assets is investigated, and the effects of national cultural values on environmental scanning behaviour are analysed. Design/methodology/approach – The hypotheses are tested with survey data from 123 biotechnology SMEs located in fourteen countries. Findings – Environmental scanning appears to be an important step in the intellectual property strategy, as it enhances the firm's capacity to protect its intellectual assets. Nevertheless, our results show that firms located in cultures with high uncertainty avoidance, high power distance and low individualism do more scanning, whereas the capacity to protect intellectual assets is perceived as more important in firms located in cultures with low uncertainty avoidance, low power distance and high individualism. Research limitations/implications – Certain limitations should be noted. For instance, the research is based on cross-sectional data, which provides limited insight into the temporal aspects of dynamic environments. Practical implications – This study has important implications for practitioners. It demonstrates that, in international working relationships, cultural values have a direct effect on environmental scanning behaviour, and hence an indirect effect on intellectual property (IP) protection capability. Given the strategic importance of scanning and IP for innovative firms, the results could help managers make strategic decisions, specifically in R&D internationalization through decentralization or partnership. Originality/value – Although few studies have empirically analysed the role of environmental scanning in a particular domain, such as intellectual property strategic management, or adopted a comparative cross-cultural design to do so, we investigate the role of environmental scanning in intellectual property strategy from a cross-cultural perspective.

Keywords: National cultural values; Environmental scanning; Intellectual property protection (search for similar items in EconPapers)
Date: 2010
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Published in Journal of Small Business and Enterprise Development, 2010, 17 (2), pp.167-183

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00519041

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