QUELS LIENS ENTRE L'IMAGE DU PAYS ET L'IMAGE DE L'UNE DE SES VILLES ? UNE APPLICATION AU CAS DE LA FRANCE ET DE LYON

Isabelle Prim-Allaz (), Line Ricard, Francois Courvoisier and Khadir-Poggi Yasmina
Additional contact information
Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Line Ricard: Groupe de recherche PIVOT (performance et innovation des organisation - UQAM - Université du Québec à Montréal = University of Québec in Montréal
Khadir-Poggi Yasmina: Chercheur indépendant

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Abstract: This research focuses on the relationships between a country image and the image of one of its major city. To do so, a literature review has been conducted. It shows that there are very few researches studying the relationships between country, region and city images. A quantitative survey has been conducted in China, Canada, Ireland and Switzerland. Results indicate that the image of France is a bit better than this of Lyon, even though both images are closely linked. Analyses also show that the image of a destination differs according to the fact that respondents have or not already visited it. The nationality of the respondents also influences their perception of a destination.

Keywords: image d'une destination; tourisme; France; Lyon (search for similar items in EconPapers)
Date: 2008
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00519533
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Published in 4ème journée thématique de recherche en marketing du tourisme et des loisirs, Chambéry,, 2008, France. pp.CD Rom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00519533

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