Architecture financière des réseaux de franchise: apports de la théorie des ressources et de la théorie des contrats incomplets

Frédéric Perdreau (), Anne-Laure Le Nadant and Gérard Cliquet ()
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Frédéric Perdreau: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article aims to enrich the explanatory framework of franchise networks through integration of resource-based view and incomplete contracts theory. In this framework, we analyze franchising as the foundation for a financial architecture and two explanatory variables appear to be essential: the importance of « animate assets » in the network and the life cycle stage. Plural form allows the development of trust and cooperation, a specific governance implementation, and the emergence of information resources. If the resources' characteristics fit the governance system then the franchising network will be efficient.

Keywords: property rights theory; resource-based theory; governance; franchise; théorie des droits de propriété; théorie fondée sur les ressources; gouvernance; performance (search for similar items in EconPapers)
Date: 2007-06
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00520599v1
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Citations: View citations in EconPapers (2)

Published in AFFI, Jun 2007, Bordeaux, France. pp.30

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00520599

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