Président fait moi rire: la communication politique entre peur et humour

S. Capelli, William Sabadie () and Olivier Trendel ()
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S. Capelli: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
William Sabadie: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Olivier Trendel: MKT - Marketing - EESC-GEM Grenoble Ecole de Management

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Keywords: communication; politique; peur; humour (search for similar items in EconPapers)
Date: 2009-05-14
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Published in XXVème congrès international de l'association française du marketing, May 2009, Londres, Royaume-Uni

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00528713

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