Manager La créativité

Thomas Paris ()
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Thomas Paris: PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique, CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: How do creative companies (cinema, haute cuisine, design, fashion...) manage innovation? How do they manage to escape from routine and formatting? How do they keep creative over time? Through case studies in different creative industries, the book outlines the main principles that can enable any company, whatever its activity, to set up creative processes. Though creativity puts forward talent and individual genius, it also relies on processes and unique organizations.

Keywords: creative industries; managing creation; creativity; innovation; talent; savoir-faire; fidélisation; innovation; processus créatifs; talent; gestion du risque.; gestion du risque; entreprises de la création (search for similar items in EconPapers)
Date: 2010-09
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Citations: View citations in EconPapers (3)

Published in Pearson Education France, pp.224, 2010, 978-2-7440-6423-4

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00538786

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