Réactance psychologique et confiance: le refus de l'engagement et les limites du marketing relationnel
Denis Darpy () and
Isabelle Prim-Allaz ()
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Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
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Keywords: Marketing dentaire; réactance; confiance; engagement (search for similar items in EconPapers)
Date: 2010-11-24
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Published in Congrès de l'Association Dentaire Française, Nov 2010, Paris, France
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00540669
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