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Créer de la valeur par le crowdsourcing: la dyade Innovation-Authenticité

Jean-Fabrice Lebraty and Katia Lobre ()
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Katia Lobre: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (... - 2019) - COMUE UCA - COMUE Université Côte d'Azur (2015 - 2019) - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.

Keywords: Authenticité; Value; Crowd; Authenticity; Motivation; Foule; Innovation; Crowdsourcing; Valeur (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00545780
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Published in Systèmes d'Information et Management, Eska, 2010, 15 (3), pp.9-40

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