The Feeling of Love Toward a Brand: Concept and Measurement

N. Albert, Dwight Merunka () and Pierre Valette-Florence ()
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N. Albert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, Euromed Marseille - École de management - Association Euromed Management - Marseille
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], UPMF - Université Pierre Mendès France - Grenoble 2

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Keywords: Feeling of Love Toward a Brand; Concept and Measurement (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (14)

Published in Advances in Consumer Research, AnnL. McGill and Sharon Shavit Duluth, MN : Association for consumer Research, p. 300-307, 2009

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00545936

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