Prévention de la surconsommation d'alcool au sein des grandes écoles françaises: l'effet boomerang des messages soulignant la vulnérabilité perçue

Carolina Werle (), L. Balbo, G. Ardito and G. Vigne
Additional contact information
Carolina Werle: MKT - Marketing - EESC-GEM Grenoble Ecole de Management
L. Balbo: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
G. Ardito: UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
G. Vigne: EADS - EADS - European Aeronautic Defense and Space

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Keywords: Prévention; surconsommation d'alcool; grandes écoles françaises (search for similar items in EconPapers)
Date: 2010-11-26
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Published in Journée Internationale du Marketing de la Santé,, Nov 2010, Lille,, France. 27 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00551267

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