L'utilisation du cadrage des conséquences au sein des messages de santé publique: Bilan et perspectives pour la recherche en marketing

L. Balbo and M.-L. Gavard-Perret ()
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L. Balbo: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
M.-L. Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: utilisation; cadrage messages de santé publique; Bilan; perspectives; recherche; marketing (search for similar items in EconPapers)
Date: 2010-01-21
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Published in 9th International Marketing Trends Conference, Jan 2010, Venise, Italie. 3 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00551275

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