The message framing of health communications: How to elicit higher intention to get an annual Pap test

L. Balbo and M.-L. Gavard-Perret ()
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L. Balbo: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
M.-L. Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: message framing; health communications; to elicit higher intention to get; annual Pap test (search for similar items in EconPapers)
Date: 2010-06-01
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Published in 39th European Marketing Academy Conference, Jun 2010, Copenhagen, Suède. 3 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00551279

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