Résistances à la Responsabilité Sociale des Entreprises: de la critique des modalités à la critique de la logique économique sous-jacente

Philippe Robert-Demontrond () and Anne Joyeau ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Anne Joyeau: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The object of this paper concerns the emergence of movements of resistance to RSE. By leaning on three qualitative empirical studies led between 2006 and 2008, it is question to analyse this phenomenon which appears in reaction to the policies of RSE set up by firms. The study reveals three crisis of legitimacy of RSE. The first one, across the example of the implantation of a quality-label "diversity", is the denunciation of the sincerity of theses practices in firms. The second, based on the analysis of equitable trade, holds in the impossibility to consider that ethic values can exist in traditional firms. Finally, the last one reveals that some consumers are in a deep opposition to the concept of RSE and to the logic of sustainable development which underlies it.

Keywords: Resistance; anti-globalization; social label; sustainable development; economic decreasing; Responsabilité Sociale; diversité; commerce équitable; décroissance; économie des grandeurs (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (2)

Published in Revue de l'Organisation Responsable, 2010, 5 (1), pp.5-16. ⟨10.3917/ror.051.0005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00558348

DOI: 10.3917/ror.051.0005

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