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La performance des politiques de diversité en question: une étude des représentations des acteurs

Philippe Robert-Demontrond () and Anne Joyeau ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Anne Joyeau: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: In a context of intense struggle against the phenomenon of discrimination, more and more companies are currently undertaking the development of diversity policies. We present in this paper the results of an empirical study which implicate various actors (marketing, consumer human, human resources managers), to confront their perceptions of the policies of diversity with theoretical, political speeches. The final objective is double : appreciate if the policies of diversity are, in facts, subjected to an effect of curl produced by scientific and public theories ; show what can allow, in the practices of firms, an increase of the economic performance of the policies of diversity.

Keywords: discrimination; diversité ethno-culturelle; Responsabilité Sociale des Entreprises; méthodes qualitatives (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (2)

Published in Revue management & avenir, 2010, 31, pp.71-91

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00558377

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