Pertinence des méthodes d'évaluation financière des marques: une étude empirique internationale

Adel Beldi, E. Chastenet (), J.C. Dupuis and M. Talfi

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Date: 2010
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Published in Revue Française de Gestion, 2010, 8 (207), pp.153-168

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Working Paper: Pertinence des méthodes d'évaluation financière des marques: une étude empirique internationale (2010)
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