L'orientation régulatrice: un concept prometteur en marketing

S. Boesen Mariani, P. Gomez and M.-L. Gavard-Perret ()
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S. Boesen Mariani: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
P. Gomez: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
M.-L. Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: orientation régulatrice; concept; marketing (search for similar items in EconPapers)
Date: 2010
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Published in Recherche et Applications en Marketing (French Edition), 2010, vol. 25, (n°1,), p. 87-106

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00559452

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