le marketing de A à Z

M.-L. Gavard-Perret (), C. Chamard (), Marianela Fornerino () and J.-P. Galan
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M.-L. Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
C. Chamard: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour
Marianela Fornerino: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, MKT - Marketing - EESC-GEM Grenoble Ecole de Management
J.-P. Galan: CRGT - Centre de Recherche en Gestion de Toulouse - Centre de Recherche en Gestion de Toulouse

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Keywords: marketing; A à Z (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

Published in Dunod, 224 p.,, 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00559466

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