Génération Y et marketing. Evolution ou révolution ?

A. Helme-Guizon () and M. Ottmann
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
M. Ottmann: entreprise FABLES - Entreprise FABLES

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Keywords: Génération Y; marketing; Evolution; révolution (search for similar items in EconPapers)
Date: 2010
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Published in Décisions Marketing, 2010, n°59,, p. 83-86

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00560330

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