A sense of things to come: future research directions in sensory marketing

Haehun Chun, Ryan S. Elder, Nilufer Z. Aydinoglu, V. Barger, Cindy Caldara (), Gina S. Mohr and Antonio Stamatogiannakis
Additional contact information
Ryan S. Elder: Ross School of Business - University of Michigan [Ann Arbor] - University of Michigan System
Nilufer Z. Aydinoglu: Koç University
Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Antonio Stamatogiannakis: INSEAD - Institut Européen d'administration des Affaires

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Keywords: A sense of things to come; future research directions in sensory marketing (search for similar items in EconPapers)
Date: 2009
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Published in A. Krishna. Sensory Marketing : research on the sensuality of products, Section VI (22), New York (Routledge Editions), pp.361-376, 2009

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00586862

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