Not always co-creation: introducing interactional co-destruction of value in service-dominant logic
Loïc Plé and
R. Chumpitaz
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R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
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Keywords: Customers; Employees; Service delivery; Services; Social interaction; Value chain (search for similar items in EconPapers)
Date: 2010
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Published in Journal of Services Marketing, 2010, 24 (6), pp.430 - 437. ⟨10.1108/08876041011072546⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00588239
DOI: 10.1108/08876041011072546
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