Réactance psychologique et confiance: le refus de l'engagement et les limites du marketing relationnel

Denis Darpy () and Isabelle Prim-Allaz ()
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Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Keywords: marketing dentaire; santé; réactance psychologique; engagement; prévention (search for similar items in EconPapers)
Date: 2011-05-18
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Published in Journées Dentaires de Nice Euroméditerranée, May 2011, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00594172

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