Smokers Are Suckers: Should Incongruous Metaphors Be Used in Public Health Prevention?

Frédéric Basso and Olivier Oullier
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Frédéric Basso: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Olivier Oullier: NIA - Neurobiologie intégrative et adaptative - Université de Provence - Aix-Marseille 1 - CNRS - Centre National de la Recherche Scientifique

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Keywords: public health; tobacco; metaphors (search for similar items in EconPapers)
Date: 2011
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Published in American Journal of Public Health, 2011, 101 (2), pp.203-204

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00601463

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