Les bases du marketing

Sophie Morin-Delerm (), Jean-Pierre Helfer and Jacques Orsoni
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Sophie Morin-Delerm: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Keywords: Marketing (search for similar items in EconPapers)
Date: 2006
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Published in Editions Vuibert, 2006

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00621088

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