How to select the best concept test to validate the idea of new product or service?

Sophie Morin-Delerm () and Emmanuelle Le Nagard ()
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Sophie Morin-Delerm: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Keywords: Innovation; concept test; new product (search for similar items in EconPapers)
Date: 2011
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Published in Sophie Morin-Delerm. Innovation and Entrepreuneurship. From the Idea to the Firm, Editions Eska Publishing, 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00621091

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