Comment choisir le test de concept adapté ? La validation de l'idée du nouveau produit ou service

Sophie Morin-Delerm () and Emmanuelle Le Nagard ()
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Sophie Morin-Delerm: GREG - CRC - Groupe de recherche en économie et en gestion - Centre de recherche en comptabilité - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Emmanuelle Le Nagard: ESSEC Business School

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Keywords: Innovation; test de concept; nouveau produit (search for similar items in EconPapers)
Date: 2010
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Published in Alain Bloch & Sophie Morin-Delerm. Innovation et Création d'Entreprise - De l'Idée à l'Organisation, Editions Eska, 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00621102

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