Les techniques de tests de produits: quels tests pour quels objectifs ?

Sophie Morin-Delerm ()
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Sophie Morin-Delerm: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Keywords: Test; de; produits (search for similar items in EconPapers)
Date: 2000
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Published in Alain Bloch & Delphine Manceau. De l'Idée au Marché. Innovation et Lancement de Produits, Editions Vuibert, 2000

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00621127

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