L'instrumentalisation du rapport développement durable par le marketing: l'exemple de la grande distribution

Sophie Morin-Delerm (), Nicolas Cuzacq () and Laure Lavorata ()
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Sophie Morin-Delerm: CNAM - Conservatoire National des Arts et Métiers [CNAM]
Nicolas Cuzacq: UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Laure Lavorata: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Développement durable; grande distribution (search for similar items in EconPapers)
Date: 2007-10
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Published in Colloque Etienne Thil, Oct 2007, La Rochelle, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00623414

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