Les tests de produits: des objectifs spécifiques

Sophie Morin-Delerm ()
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Sophie Morin-Delerm: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Keywords: Test; de; produit (search for similar items in EconPapers)
Date: 1996-05
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Published in XIIème Congrès de l'Association Française du Marketing, May 1996, Poitiers, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00623422

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