Grande distribution alimentaire et " drive ": une solution à la mobilité des consommateurs ?

Michèle Heitz (), Jean-Pierre Douard () and Gérard Cliquet
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Michèle Heitz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-Pierre Douard: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The drive-in services for food shopping are increasing in France. Yet there are only few research works concerning this format of retailing, this subject remaining very confidential and "competitive". The aim of this research is to explore this way of shopping with a methodology based on the one hand on quantitative datas providing from localized databases, and on the other hand on a qualitative approach. Especially, a comparative analysis between a drive and the hypermarket which is contiguous is conducted using the flows purchase datas given by a localized database.

Keywords: consumer mobility; drive system; flow attraction; localized databases; trade area; attraction de flux; bases de données localisées; drive; mobilité des consommateurs; zone de chalandise (search for similar items in EconPapers)
Date: 2011-09
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Citations: View citations in EconPapers (2)

Published in 14e Colloque E. Thil, Sep 2011, Roubaix, France. 14 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00628216

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