Du multicanal au transcanal: le point de vue du consommateur

Elodie Huré and Gérard Cliquet
Additional contact information
Elodie Huré: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: Multichannel behaviours multiply with the development of the electronic grocery retailing. The shopping experiences in different touchpoints interact, therefore leading to a crosschannel experience management. Based on this conceptual framework, we study the impact of the electronic grocery shopping on the shopping experienced while returning in a supermarket. The analysis of interviews shows us that consumers tend to live a more hedonic experience in a supermarket after the adoption of cybermarkets rather than before.

Keywords: shopping experience; crosschannel; electronic grocery shopping; expérience de magasinage; transcanal; cybermarché (search for similar items in EconPapers)
Date: 2011-09
References: Add references at CitEc
Citations:

Published in 14e colloque Etienne Thil, Sep 2011, Roubaix, France. 16 p

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00628218

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().