E-SUPPLY CHAIN et productivite: le cas de la distribution alimentaire

Gérard Cliquet, Elodie Huré, Thi Le Hoa Vo () and Bruno Durand ()
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Elodie Huré: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Thi Le Hoa Vo: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Our research is a conceptual proposition about the activity transfer between the members of the grocery supply chain, namely the consumer, retailer and supplier, and its impact on the productivity of each actor. This article shows the interest of studying the productivity in a multichannel context and in a holistic perspective (on the entire supply chain). This work will thus allow a better reflection on possible improvements of the global supply chain management in a cross-channel strategy of the various marketing channels.

Keywords: electronic grocery store; food marketing channel; multichannel strategy; productivity; crosschannel strategy; cybermarché; distribution alimentaire; stratégie multicanal; productivité; stratégie transcanal (search for similar items in EconPapers)
Date: 2011-09
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Published in 14ème colloque E. Thil, Sep 2011, Roubaix, France. 16 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00628222

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