Capital humain, gouvernance et performance des réseaux de franchise

Frédéric Perdreau (), Gérard Cliquet and Anne-Laure Le Nadant
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Frédéric Perdreau: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article aims to enrich the explanatory framework of franchising through the Rajan-Zingales (2000) critical resources theory. In this framework, the importance of human assets appears to be essential in the explanation of the governance and the networks franchised vs. company owned unit choices. Propositions are derived to show the fit between resources' characteristics and the governance system explain the network performance.

Keywords: critical resources theory; governance; human capital; plural form networks; trust.; capital humain; confiance; franchise; gouvernance; réseaux mixtes; théorie des ressources critiques. (search for similar items in EconPapers)
Date: 2011-06
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Published in Economies et Sociétés,, 2011, 13, pp.987-1006

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00631095

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