Le marketing des industries culturelles: films, livres et disques

Stéphane Debenedetti ()
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Stéphane Debenedetti: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Industries culturelles; film; disque; livre; marketing; major; indépendant (search for similar items in EconPapers)
Date: 2009
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Published in Marketing de l'Art et de la Culture : spectacles vivants, patrimoine et industries culturelles, Dunod, pp.211-244, 2009

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00635858

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