Les business models dans la distribution: repérer les chemins de la performance

Pierre Volle (pvolle@ucly.fr), Delphine Dion (dion@essec.edu) and Marie-Louise Helliès-Hassid
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Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Delphine Dion: GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School
Marie-Louise Helliès-Hassid: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: In spite of a widespread usage among retail professionals, the concept of business model (BM) deserves some clarifications. Building on this point, the objective of our research is to shed some light on the constituents of BM's in the retail trades, and to offer a first typology.

Keywords: retail; strategy; distribution; commerce; stratégie; modèle d'affaires; business model (search for similar items in EconPapers)
Date: 2008
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00638590v1
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Citations: View citations in EconPapers (4)

Published in Revue Française de Gestion, 2008, 34 (181), pp.123-144

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00638590

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