L'immersion dans les environnements expérientiels en ligne: rôle des dispositifs de la réalité virtuelle

Pierre Volle () and Ahmed Anis Charfi ()
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Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Ahmed Anis Charfi: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify the most important experiential components of e-commerce web sites using virtual reality devices (i.e. virtual agents and 3D décor). We finally shed some light on the influence of immersive experiences on the potential responses of the visitor towards the site, the brand and the product, in terms of cognitions, purchase intentions and relational behaviors. To conclude, we expose a conceptual model that subsumes the phenomenon of immersion in the context of online consumption experiences.

Keywords: electronic commerce; virtual reality; Internet; commerce électronique; réalité virtuelle; expérience; immersion (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00638648v1
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Published in 26ème Congrès International de l'Association Française du Marketing, Le Mans, 2010, France. pp.1-25

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00638648

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