Le " Parler Courant Client " (PCC): une réponse à la diversité des attentes des TPE en marketing ? Présentation et premières retombées de la méthode

Therese Albertini ()
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Therese Albertini: LISA - Laboratoire « Lieux, Identités, eSpaces, Activités » (UMR CNRS 6240 LISA) - CNRS - Centre National de la Recherche Scientifique - Università di Corsica Pasquale Paoli [Université de Corse Pascal Paoli]

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Keywords: marketing; TPE; diversité (search for similar items in EconPapers)
Date: 2010-10
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Published in 6èmes Rencontres Internationales de la Diversité, Oct 2010, Corte, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00638835

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