Comment aider les TPE/PME à mieux comprendre son (ses) segment(s) de client(s) ? Présentation de la méthode du " Parler Courant Client " (PCC)

Therese Albertini ()
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Therese Albertini: LISA - Laboratoire « Lieux, Identités, eSpaces, Activités » (UMR CNRS 6240 LISA) - CNRS - Centre National de la Recherche Scientifique - Università di Corsica Pasquale Paoli [Université de Corse Pascal Paoli]

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Keywords: " Parler Courant Client " (PCC); Parler Courant Client " (PCC); TPE/PME (search for similar items in EconPapers)
Date: 2010-06-09
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Published in 16 ème Colloque national de la recherche dans les IUT, Jun 2010, Angers, France

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