Creating more value through the integration in business in e-marketing

M. L. Caron-Fasan (), M. Francony and N. Quinette
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M. L. Caron-Fasan: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: creating; more; value; through; the; integration; in; business; in; e-marketing (search for similar items in EconPapers)
Date: 2011
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Published in In "Rethinking Business Models for Innovation, Lessons from entrepreneurial projects", coordonné par V. Chanal, Presses Universitaires de Grenoble, p. 83-87 (http://www.rethinkingbusinessmodel.net), 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00640600

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