BFF ": Best Facebook Forever? The impact of social media attachment on the attitude towards brand

A. Helme-Guizon (), C. Caldara () and K. Raies ()
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
C. Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
K. Raies: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: BFF ": Best Facebook Forever? The impact of social media attachment on the attitude towards brand; " BFF ": Best Facebook Forever? The impact of social media attachment on the attitude towards brand (search for similar items in EconPapers)
Date: 2013
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Published in Marketing ZFP, 2013, n°1,, p. 32-39

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00640601

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