The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

Fanny Poujol (), D. Vidal, B. Siadou-Martin and G. Pellat
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G. Pellat: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: The impact of salespeople's relational behaviors and organizational fairness on customer loyalty; An empirical study in B-to-B relationships (search for similar items in EconPapers)
Date: 2013
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Published in Journal of retailing and consumer services, 2013, Vol. 20, (n°5,), p. 429-438

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00642472

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