Incentives and Governance of Distributer Networks: The Case of a Foreign-Funded Paint and Coating Materials Enterprise

Jean Ruffier () and Lihua Tan
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Jean Ruffier: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations
Lihua Tan: CFCRO - Centre franco chinois de recherches sur les organisations - SYSU - Sun Yat-sen University [Guangzhou]

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Abstract: How a Japanese company managed a distributors network in China. The study describes some changes in firm strategies, how these changes were implemented. The result is a multi-strategies network with different dependance links between distributors and the industrial firm.

Keywords: China; network; anthropology; jean ruffier; productive efficiency; marketing; foreign direct investment (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00649938v1
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Published in Chinese Sociology and Anthropology, 2010, pp.44-60

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