Effectiveness of relational and transactional cultures in commercial banking: putting client-value into the competing values model

M. Paulin, R.J. Ferguson and Marielle Audrey Payaud ()
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R.J. Ferguson: CERIUM - Centre d'Etudes et de Recherches Internationales

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Abstract: à venir

Keywords: relational and transactional cultures; commercial banking (search for similar items in EconPapers)
Date: 2000
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Published in International Journal of Bank Marketing, 2000, 18 (7), pp.328-337

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00650008

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