Business effectiveness & professional service personnel: relational or transactional managers ?

Michèle Paulin (), R.J. Ferguson and Marielle Audrey Payaud ()
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R.J. Ferguson: CERIUM - Centre d'Etudes et de Recherches Internationales

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Abstract: à venir

Keywords: marketing; services; relational or transactional managers (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (6)

Published in European Journal of Marketing, 2000, 34 (3), pp.453-471

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00650017

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