Un Cadre Théorique Intégrateur pour le Management Stratégique " BOP "

Alain Charles Martinet () and Marielle Audrey Payaud ()
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Alain Charles Martinet: Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Marielle Audrey Payaud: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: The article gives a taxonomy of corporate social responsiveness practices based on french materials. In a second time, the most advanced form is selected; it appears as inspired by "the bottom of pyramide strategy" defended by Prahalad (2004) which is focused on the 4 billions people in the world with a 2 dollars per day income. In an ambitious "BOP strategy", these people are not seen only as consumers, but also as workers, producers, entrepreneurs and citizens. They become active stake holders of the company in a networks and community based approach. In a third stage, the authors build a conceptual framework and derivated guidelines for such a strategic management.

Keywords: framwork; framework; bas de la pyramide; BOP (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

Published in Revue de l'Organisation Responsable, 2009, 4 (1), pp.19-30. ⟨10.3917/ror.041.0019⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00650208

DOI: 10.3917/ror.041.0019

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