La Stratégie BOP à l'Epreuve des Pauvretés: une Modélisation Dialogique

Alain Charles Martinet () and Marielle Audrey Payaud ()
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Alain Charles Martinet: Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Marielle Audrey Payaud: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: This paper makes a focus on " Bottom of Pyramid " (BOP) strategies. It gives a conceptual framework and a set of guidelines for the formulation of this kind of strategies. A deep care of poor communities involved seems possible via a grid which links two sets of concepts: the "costs of man" (François Perroux) and "capabilities" (Amartya Sen and Martha Nussbaum).

Keywords: local community; costs of man; capabilities; BoP; communautés locales; coûts de l'homme; François Perroux; capacités; Amartya Sen; Martha Nussbaum (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

Published in Revue Française de Gestion, 2010, 36 (208-209), pp.63-81

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00650238

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