Une image peut-elle valoir mille mots ? L'image au service de la communication publicitaire en santé publique

Karine Gallopel ()
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Karine Gallopel: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: prévention; image; éducation sanitaire; communication en santé publique (search for similar items in EconPapers)
Date: 2011
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Published in F. Douguet, T. Fillaut, F.-X. Schweyer. Image et santé (matériaux, outils, usages), EHESP, pp.61-68, 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00657815

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