Gérer l'ambiance sonore

Sophie Rieunier () and Karine Gallopel ()
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Sophie Rieunier: GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School
Karine Gallopel: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing sensoriel; lieux commerciaux; ambiance sonore (search for similar items in EconPapers)
Date: 2009
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Published in S. Rieunier. Le marketing sensoriel du point de vente, créer et gérer l'ambiance des lieux commerciaux, Dunod, pp.57-87, 2009

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00657962

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