Label equity ans the effectiveness of values based-labels

Fabrice Larceneux ()
Additional contact information
Fabrice Larceneux: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Keywords: Labels; label equity; PGI; perceived quality (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

Published in International Journal of Consumer Studies, 2008, 32 (5), pp.499-519

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00660064

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().