Buzz et recommandation sur internet: quels effets sur le box office ?

Fabrice Larceneux ()
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Fabrice Larceneux: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Buzz; cinéma; internautes; critiques (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (6)

Published in Recherche et Applications en Marketing (French Edition), 2007, pp.45-64

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00660075

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