How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing

Michel Kalika (), Veronique Guilloux, Nathalie Dubost () and Claire Gauzente ()
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Michel Kalika: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Nathalie Dubost: LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans

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Keywords: fairness; communication; trust; work environment; franchisee perceptions; financial perceptions; job satisfaction; ethical approach; ethics; relationship marketing; franchisee satisfaction; France; franchises (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (3)

Published in International Journal of Entrepreneurship and Small Business, 2008, 6 (1), pp.155-172

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00661481

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