L'expérience d'immersion dans les sites marchands

Pierre Volle () and Ahmed Anis Charfi ()
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Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Ahmed Anis Charfi: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: immersion; sites marchands (search for similar items in EconPapers)
Date: 2010-04-02
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Published in 8ème Congrès international de l'Association Tunisienne du Marketing, Apr 2010, Sousse, Tunisie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00666422

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